Digital Breakfast: Measuring digital content - Tues 07 Feb

Measuring digital content: How to get meaningful data and track ROI from social media, mobile and other digital channels

We can now announce our full line-up of speakers for February's Digital Breakfast, which will be discussing how to measure your digital content.

Presenting on Tues 07 Feb will be Richard Firminger, Flurry (the world's leading mobile application analytics platform), Mike Quinn, Adobe (talking about Adobe's Digital Marketing Suite analytics tool) and James Ainsworth, Alterian (a powerful social media data and web analytics platform).

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Apple offers long awaited boost to magazine publishers

Apple announced details of their new operating system iOS 5 last night at their Worldwide Developer Conference in San Francisco.

Amongst the many new features and updates announced is the release of Apple's central Magazine Newsstand, which has been long awaited and brings a welcome boost to the magazine industry. Read more »

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Google changes algorithms to better promote quality content

Google rolls out changes to its search algorithms that promotes premium over "farm" content. The change should provide a boost to the websites of traditional publishing houses.

Read in full on Brand Republic >> Read more »

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Google launches content payment service One Pass

Just one day after Apple launched its new content subscription system, Google introduced its Google One Pass micropayment system yesterday evening. The service enables publishers that sign up to set the terms for access to their digital content. Read more »

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Apple launches magazine subscriptions for the iPad

As has been predicted for a while now Apple has announced the launch of a subscription service to all publishers of content-based apps on the App Store. From now on publishers can offer subs for magazines, setting both the price and the length of the subscription (weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly). Read more »

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