Categories
Archives
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
Sign up to our Newsletter
Best practice email tips for Charities
A new survey of the charity sector highlights bad practice in email marketing. A mere 17 per cent use the personal data they collected to personalise their regular email messages.
Simple measures, such as sending a personalised welcome email or greeting a subscriber by name, are much more than politeness - they are important factors in deciding whether an email gets into the inbox, ends up in the spam folder, or is even blocked altogether.
Find out more on best practice email marketing >> Read more »
PSP Rare to create Royal Society anniversary magazine
Customer publisher PSP Rare has won a commission to create a special magazine to celebrate 350 years of the Royal Society.
Google launches Fast Forward: How to get ahead in online advertising
Google's search expertise has become world-renowned, but now the search giant is promoting its know-how in all aspects of digital marketing, through a series of videos aimed at helping the average digital marketer.
Read more >> Read more »
P&G's results-based ad model, rewarding publishers for consumer engagement
Procter & Gamble, the UK's second biggest advertiser, has become one of the first companies to launch a results-based online ad model rewarding publishers for consumer engagement.
Ink to publish Dutch airline in-flight magazine
Ink Publishing, the in-flight customer magazine specialist, has won the brief to publish the customer magazine for KLM Royal Dutch Airlines.
« Previous Next »