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A new survey of the charity sector highlights bad practice in email marketing. A mere 17 per cent use the personal data they collected to personalise their regular email messages.
Simple measures, such as sending a personalised welcome email or greeting a subscriber by name, are much more than politeness - they are important factors in deciding whether an email gets into the inbox, ends up in the spam folder, or is even blocked altogether.
Customer publisher PSP Rare has won a commission to create a special magazine to celebrate 350 years of the Royal Society.
Google's search expertise has become world-renowned, but now the search giant is promoting its know-how in all aspects of digital marketing, through a series of videos aimed at helping the average digital marketer.
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Procter & Gamble, the UK's second biggest advertiser, has become one of the first companies to launch a results-based online ad model rewarding publishers for consumer engagement.
Ink Publishing, the in-flight customer magazine specialist, has won the brief to publish the customer magazine for KLM Royal Dutch Airlines.