WHO ARE THE CMA?
The CMA is the professional body representing publishing and content marketing agencies in the UK. We promote all aspects of content marketing and act on behalf of our member companies, who produce online, offline and digital content for some of the world's leading brands. We also use our experience and expertise to advise companies wishing to enter the world of content marketing, an industry that's now worth in excess of £1bn in the UK alone.
Through our research, education, events, training, advice and support, our aim is to realise the vast potential content marketing has for brands and encourage the creativity and effectiveness required to achieve that.
Since the organisation was formed in 1993 as the APA, the CMA has been at the front of the content marketing revolution, driving the industry forward as it has evolved to become the £1bn industry it is today.
The key to the CMA's success is informing and educating both clients and members about the latest thinking in all areas of content marketing, while showcasing the talents of its members as they plan and produce ever-more effective and innovative strategies and creative work. This work now takes in all conceivable marketing channels - print, online, digital, video, mobile, social media - to produce fully integrated solutions that consistently perform above and beyond their clients' expectations.
As the future looks bright for the content marketing industry, so it does for the CMA. New initiatives are being conceived, planned and launched, with our existing Summit and Awards events gaining in popularity and exposure every year. Meanwhile, there's a huge amount of work being done in the area of research, with a number of studies into the industry being commissioned and worked upon - studies that will give its members vital advantages when securing new business and push the content marketing industry forward into a prosperous future.
For more information on the CMA and its work, call Amanda Burrell on 020 7400 7542 or email amanda.burrell@the-cma.com
